I'M RIGHT AND YOU'RE AN IDIOT: THE TOXIC STATE OF PUBLIC DISCOURSE AND HOW TO CLEAN IT UP.

Author, James Hoggan to present at the 2018 AELERT Conference   

Jim Hoggan is one of Canada’s most respected public relations advisors. As founder and president of Vancouver-based Hoggan & Associates, Jim is the specialist companies big and small call when a serious PR crisis hits.  

Throughout his career, Jim has helped business leaders and public officials navigate the glare of television cameras, social media frenzies and bad news stories. His expertise has resulted in many awards, including the public relations industry’s prestigious Silver Anvil for the best crisis management strategy in North America and awards for ethics in public relations. 

Since hanging out his shingle in 1984 he has dealt with all kinds of prickly front page public relations controversies and crisis situations —food poisonings, labor disputes, animal cruelty charges, bodies disappearing from funeral homes, Taser deaths, multimillion dollar bank fraud, exploding sawmills and sex scandals.  

He is seen as one of the gurus in his field, whether defending the reputations of prominent corporations, public institutions or the leaders who run them.   A tireless advocate for ethics in public discourse, he founded the influential online environmental news site DeSmog, named one of Time Magazine’s best blogs in 2011.  

Hoggan has chaired and served on numerous national and international boards and advisory committees including Shell Global’s External Review Committee in The Hague, the Dalai Lama Centre for Peace and Education and Al Gore's Climate Reality Project Canada.  

He is the author of three books including Do the Right Thing: PR Tips for a Skeptical Public and Climate Cover-Up: The Crusade to Deny Global Warming.